About Amy Rashap, Communications Coach

Experience

It’s no surprise that I’ve become a communications coach: I’ve been in love with stories and storytelling ever since I was a child. I got a Ph.D. in folklore in the USA, which gave me an academic basis for appreciating the power of the story worldwide. While my career has been varied, one skill has underpinned everything I have done:

Storytelling.

I’ve used stories as sales and marketing director; museum educator; university lecturer; and as a communications coach. You can see what I’ve done, here. However, none of those experiences prepared me for my own “culture shock” when I came to Australia!

Culture Shock

When I came to this country, my high hopes for a great job were smashed. My lack of “Australian experience” hindered my own job search. Eventually I became a communications coach and have worked with diverse cultural organisations in communications and storytelling. I also helped job hunters (with English as a second language) with their CVs and job interview skills. I observed how adults and students alike struggled with finding a voice here. They did not feel confident when speaking with Australians. They did not understand Australian culture (including the humour!) and often felt that Australians could not understand their accents. I realised I could try and make a difference with my own brand of unique coaching.